eBay India website cooperates with Yatra to develop travel reservation service

[Made Point] Online auction giant eBay's India website follows its UK website to launch travel search and booking functions. The embedded booking system displayed in the eBay India website travel classification channel...

[Made Point] Online auction giant eBay's India website follows its UK website to launch travel search and booking functions.

The embedded reservation system displayed on the eBay India website travel classification channel is provided by the Indian online travel agency Yatra.

Yatra will provide search and booking of international and domestic flights, as well as domestic hotel booking functions.

This deal is very good for Yatra, at least to increase its exposure.

Not only can users see the Yatra brand in India's largest auction site, eBay also offers Yatra a lot of advertising locations in the travel category, homepage and other channels on the site.

As eBay's online business continues to expand, it hopes to integrate travel services into its national websites.

In January 2010, eBay signed an agreement with Octopus Travel to embed a similar search booking tool for its UK site.

But eBay's cooperation with travel providers or travel agencies is not easy. EBay has worked with travel agencies in the US and Australia a few years ago, but their relationship has not lasted long.

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