[Maidian.com] In order to further expand the inbound tourist source market, implement an integrated marketing strategy, and achieve the strategic goal of â€œcreating price and building a service highlandâ€, a joint 18 countries and...
[Maidian.com] In order to further expand the inbound tourist source market, implement an integrated marketing strategy, and achieve the strategic goal of â€œcreating price and building a service highlandâ€, a group of 24 well-known brand travel agencies in 18 countries and regions, 4 International airlines, 10 international brand hotels, 13 boutique scenic spots and 15 international tourism management departments of the country, the "International Best Tourism Alliance", was officially established in Dujiangyan.
It was learned that the Best Tourism Alliance was jointly sponsored by the Chengdu Tourism Bureau and other units and departments, and cooperated with famous brand travel agencies in Japan, South Korea, Australia, Germany, France and other countries and regions; international airlines such as KLM, Air China and Sichuan Airlines; Hotels, Sheraton, Crowne Plaza, Sofitel Wanda, Kempinski, Shangri-La and other international hotels; tourism service organizations jointly established by China's western boutique tourist attractions, local government and tourism management departments, and tourism associations. The â€œBest Tourism Allianceâ€ permanent residence (office location) is located in Dujiangyan City, Chengdu.
Currently, there are 84 units that have joined the â€œBest Tourism Allianceâ€ in advance. The scenic spots currently participating in Sichuan Province include the Chengdu Giant Panda Breeding Research Base, the Jinsha Site Museum, the Qingcheng MountainÂ·Dujiangyan Scenic Area, the Emei MountainÂ·Leshan Giant Buddha Scenic Area, the Deyang Sanxingdui Site Museum, and the Mianyang Qiqu Mountain Scenic Area. The provincial scenic spots include Xi'an Huaqingchi Scenic Area and Gansu Jiayuguan Scenic Area.
The reporter learned that the International Best Travel Alliance is divided into three alliances: city alliance, travel agency alliance and airline, tourist attraction and hotel alliance. In terms of urban alliances, the alliance units will establish a communication, coordination and cooperation mechanism, and joint marketing to develop the tourism market. "We will use tourism routes as a link, integrate their respective resource advantages, highlight the characteristics, build an integrated tourism image, jointly design and develop boutique tourism routes, and form a tourism product system that can attract the needs of different source groups abroad, and jointly develop overseas tourism markets every year. Promotion plan.â€ Deng Gongli said, â€œWe hope that through the 3-5 years of cultivation and development, this international best tourism alliance will become the best and internationally renowned international tourism marketing organization and the best travel service brand in China.â€
It is understood that as an important measure after the establishment of the Best Tourism Alliance, in May this year, 1 million panda gold cards will be issued for overseas tourists. Deng Gongli told reporters that the upcoming 1,000-panda gold card is mainly to stimulate the recovery of inbound tourism. According to the plan, the government will take the lead in making a travel magazine, and the Panda Gold Card will be attached to the magazine to be given to tourists. â€œThe content of the magazine is mainly information about the various members, including Chinaâ€™s western tourism information, such as the best tourism products and the benefits that cardholders can enjoy.â€ Deng Gongli said, â€œThis magazine is only overseas. The magazine can be purchased by overseas tourists to local travel agencies and bookstores. It is understood that the first batch of Panda Gold Card is planned to be issued 1 million copies, which will be valid within one year after the card is opened. In addition to the Jinsha Site Museum, Qingcheng Mountain-Dujiangyan Scenic Area, EmeishanÂ·Leshan Giant Buddha Scenic Area and many other scenic spots, cardholders can enjoy discounts on tickets, to Xi'an Huaqing Pool Scenic Area, Guilin Duxiu Peak-Wangcheng Scenic Area, Gansu Jiayuguan Scenic Area, Guiyang Nanjiang University. There are also discounts in domestic scenic spots such as canyons. (Sichuan Online)
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