Microsoft Yahoo Joins Hands to Consolidate Online Advertising

To counter Google in the online world, AOL, Microsoft and Yahoo decided to join forces to consolidate the online advertising space and provide advertising space on each other's websites.

The plan is expected to hit the end of this year or early next year. In the past few weeks, the above-mentioned companies have already held talks with major advertisers such as Omnicom Group, WPP, and Publicis Groupe.

Google is constantly attacking the Internet advertising landscape, gradually pulling away from AOL, Microsoft and Yahoo. Although search advertising is still the main source of revenue for Google, Google is also actively developing DisplayAd, multimedia advertising and other areas.

The latest data from eMarketer, an investigation agency, shows that Yahoo’s share of display advertising in the United States has dropped from 14.4% last year to 13.1%; Microsoft has also shrunk from 5.1% to 4.9%; but Google is expected to increase this year from 8.6% last year. 9.3%.

However, the biggest winner is Facebook. The survey estimates that the site’s share this year will increase significantly from 17.2% last year to 17.7%.

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