According to the "2010-2011 China Tourism E-Commerce Development Report" recently released by the China Tourism Research Institute, the market size of China's tourism e-commerce (online tourism based on Internet platform) reached 200 billion yuan in 2010.
According to the "2010-2011 China Tourism E-Commerce Development Report" released by the China Tourism Research Institute recently, the market size of China's tourism e-commerce (online tourism based on Internet platform) reached 200 billion yuan in 2010, accounting for the overall tourism revenue. The share is nearly 15%. In the market environment where tourism demand continues to grow, a large number of tourism e-commerce companies do not appear to be directly and directly competitive, but rather reflect the penetration of the traditional tourism market share. The tourism e-commerce subject of various business models has developed rapidly, and the consumer e-commerce consumer market is in a growth stage with huge growth potential.
We have seen Internet industry giants such as Taobao, Tencent, and Baidu have entered China's tourism e-commerce industry in various ways in the short period of one year from 2010 to 2011. This has injected more vitality into the development of online travel in China, but also brought more fierce competition. Online travel business operators have been constantly innovating in various ways, developing new technologies and products, and occupying more online markets. Share.
However, for traditional tourism companies and scenic destinations, perhaps a few years ago, they have not realized the tremendous development opportunities brought by tourism e-commerce, but with the participation of more and more outsiders, as well as the traditional tourism enterprises. Going online, and really seeing such a huge potential market, and thus get a good return, suddenly realized that tourism e-commerce has become a trend.
So, in the face of such a huge tourism e-commerce market cake, what should we do for newly conscious tourism companies? How can we correctly understand the current situation and future development trend of China's tourism e-commerce? How to set up and operate a suitable e-commerce e-commerce team? How to bring more online benefits through proper marketing?
It is reported that the 8th China Tourism E-Commerce Conference will be held in Nanjing, Jiangsu Province from December 15 to December 16, 2011. This conference will transform tourism e-commerce operations and network marketing effects into major topics. The organizing committee introduced that the meeting will analyze the current tourism e-commerce pattern and future development trends in China. The conference will invite executives from well-known tourist destinations and tourism companies with rich experience in tourism e-commerce operations and network marketing to share their opinions and share. Practical experience. At the same time, the conference will focus on online travel new technology and travel mobile application development, as well as online travel entrepreneurship and team building. Adhering to the practical spirit of the conference's tourism integration e-commerce, the participants will have a more thorough understanding of tourism e-commerce and tourism informationization, which will be more instructive for tourism enterprises in the implementation process of specific tourism e-commerce operations.
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